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NOVO believes that eating healthy should taste as good as it makes you feel. In 2016, global fitness and well-being guru, Andrew Coulson, asked, "Why can't healthy snacks taste great?" This conversation sparked a movement that has turned into NOVO, the creators of the world's first protein chip, and so many more delicious and nutritious snack options.

Changing the way you eat can be a struggle, especially when you're always faced with cravings or bombarded by photos of tasty treats in advertisements. Now you can have the best of both worlds with NOVO. Enjoy the Low Sugar Protein Break bar, Protein Wafers, Low Sugar Easy Bars, and the original Protein Chips to break your cravings without killing your progress. Give yourself a reason to smile with NOVO!