Founded in 2016, by industry pioneer Scott James who previously owned the largest sports nutrition supplement company in the world, BSN. Taking his collective experiences in creating “World’s First” products, building creative brands and connecting with industry leaders across the world he has started his latest venture with 5x 212 Mr. Olympia Flex Lewis.
Together they have created products that the world has never seen before, including a line of functional food products such as their SinFit protein bar, SinFit protein cookie and Panic Pancakes protein pancake mix. Both James and Lewis are considered experts in the Fitness and Nutrition Industry and have identified a hole in the functional food market which prompted them to design the first flavored, caffeinated and protein infused spreads. To top it all off, not only did they make the first delicious nut spread of its kind, but the inclusion of the distinct and memorable Psychobilly Art helps to create a buzz and excitement that makes the product truly unique.
This imaginative marketing strategy has given life to “Benny” who will be synonymous with the Sinister Brand which has expansive plans to build out products ranging from spreads, powders, pancakes and more! Scott and his team are beyond excited to show the world what Sinister is all about.