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Born from the belief that you shouldn’t have to choose between clean, plant-based nutrition and on-the-go convenience, Vega is a premium brand of convenient, plant-based, real-food alternatives. They strive to give you the knowledge and nutrition to help you be better on your own terms - one small change at a time. And they’re rooting for you, every step along the way.

The key ingredients of vision, determination and serendipity combined when Brendan Brazier and Charles Chang founded Vega. As a professional triathlete, Brendan Brazier recognized that nutrition made good athletes, great. As he self-experimented with different diet types, he realized that clean, plant-based nutrition was the competitive advantage he needed. After meeting Sequel Naturals founder Charles Chang, Brendan pitched the concept of the Vega One all-in-one nutritional shake that did not compromise quality, nourishing ingredients for convenience. Just like that, Vega’s first product—Whole Food Health Optimizer—was born. And that was just the beginning.

Since 2001, Vega has been groundbreakers in the plant-based natural health and performance products industry. From Whole Food Health Optimizer, we’ve expanded to create a range of clean, plant-based nutrition products including Vega Performance Protein and Electrolyte Hydrator to help you be better—on your own terms.