The past, present, and future of protein.
Protein – a word synonymous with strength, power, and physique. We look for it on labels. We worry when it’s missing. These days, food manufacturers are adding it to everything they produce and slapping giant stickers on the front of their packages, “Now With Protein!” And yet somehow it seems, as its popularity is soaring, its quality is not. Quite the opposite in fact. Indeed, protein is everywhere – and so much of it is absolutely awful.
So what are we to do in a time when the performance athlete’s most coveted supplement has become nothing more than marketing ploy…
This is Iso-Smooth™. The past, present, and future of protein.
It’s all about the isolate.
Protein is almost everywhere. But performance-level whey protein isolate for performance-level athletes is only in Iso-Smooth™.* Whey protein is created when the components of milk are mechanically separated.
This whey protein can be further processed to yield three forms: whey protein isolate, whey protein concentrate, and whey protein hydrolysate. The difference between these three forms is their percentage of pure protein.
Of the three, whey protein isolate contains the highest percentage – a purity that can claim to be free of sugar, fat, cholesterol, and free of lactose.*
After one serving of Iso-Smooth™ you’ll understand why not all protein is created equal.
Pure protein, to the power of four.
Iso-Smooth™ forever changed the way we use protein. Its four-stage sustained-release blend of whey protein isolate, milk protein isolate, egg protein isolate, and micellar casein steadily delivers protein to your muscles as you need it, not all at once.* The result? A single-serving protein that provides up to eight full hours of muscle fuel, regardless of how or when you take it.*
Absorption and the PDCAAS.
Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating protein quality that measures the amino acid requirements of humans and their digestion abilities. Since 1993, The the US Food and Drug Administration (FDA) and the Food and Agricultural Organization of the United Nations/World Health Organization (FAO/WHO) have used PDCAAS ratings as the preferred method to determine protein quality.
Proteins are rated from 0 to 1.00, where 0 represents the lowest rating and 1.00 represents the highest rating.
All four proteins in Iso-Smooth™ have a PDCAAS value of 1.00.
Phenomenal, untold power. Perfectly reasonable serving size.
Ordinarily, fitting 30 grams of exceptionally pure protein into a single serving would require drastically increasing the serving size. In turn, this would mean decreasing the number of servings per container thus leaving you with a giant tub of tiny value. Remember, it’s not the number of grams of protein per serving that matters, it’s the percentage.
47% - Many of the most expensive protein products contain almost 47% protein.
60% - A few leading products contain almost 60% protein
83.3% - The percentage of protein in Iso-Smooth™ – 83.3%.
It has no business tasting this good.
“Remarkable.” “Incomparable.” “Luxurious.” These words, more often associated with German sedans than protein flavors, are just a few of the accolades awarded to Iso-Smooth™. Quality over quantity. Fundamentals over fads. These are the guiding principles of the Iso-Smooth™ flavor team. After 25 years of combined experience, it’s safe to say you know a thing or two about flavor-making. The result? Iso-Smooth™ flavors aren’t just good – they’re award-winning.
Regardless of your go-to recipe, Iso-Smooth™ is the only protein you need.* So whether you’re a yogurt, peanut butter, banana, or kale kinda guy, you won’t find a cleaner, better tasting protein out there. Thick, creamy, and ice cold, Iso-Smooth™ is the only way to reward yourself at the end of every workout.*